Tony Alessandra
Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Audiences learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition by applying Dr. Alessandra's high-tech and high-touch marketing, sales, service, and relationship-building skills.
Tony has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and consultant. He offers audiences practical ideas that work and profitable bottom-line results.
Dr. Alessandra earned his MBA from the University of Connecticut---and his PhD in marketing from Georgia State University. He was inducted into the Speakers Hall of Fame in 1985---and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers.
Dr. Alessandra is the co-founder of MentorU.com, an online e-learning company of world-class business experts providing training, coaching, and mentoring utilizing the latest Internet technologies.
Dr. Alessandra is a widely published author with 14 books translated into 11 foreign languages including Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney).
What is it about Tony Alessandra that gets audiences excited? It’s really very simple. He reaches people — from the Board of Directors to the front-line folks in the trenches. He gets across new, important information “with a lot of snap” — so people can grasp it, remember it, and use it. Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.
MOST REQUESTED PROGRAMS:
The Platinum Rule ... How to Get What You Want by Giving Others What They Want
This program is Dr. Alessandra's most requested topic ... often described as "a college lecture delivered in the Comedy Store." It covers: adaptability, diversity, teambuilding, and treating others the way they want to be treated in leadership, sales, or customer service. It offers powerful tools for every interpersonal interaction and is the ultimate opening or closing keynote speech.
Collaborative Selling ... How to Gain the Competitive Advantage in Selling
Start building profitable relationships with your customers now. Dr. Alessandra shows your salespeople how to clearly set themselves apart from the competition, how to succinctly articulate their competitive advantage, and how to use the six-step collaborative selling process to dominate their market.
Customer Loyalty ... How to Get and Keep Customers
Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer driven and less operations-driven ; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, retention, and satisfaction which leads to customer loyalty.
